Web copywriting (Doing the Selling When You’re Not Around)

Do you have great looking design, but few sales and enquiries? Are you worried that people just aren’t getting what your company is about?

If so, the chances are your copy is letting you down.

After all, whether it’s your products, your services or your whole brand, nothing sells them better than well-chosen words. We’ll write those words (add a dash of Scribblemill magic) and create web-friendly copy that speaks directly to your customers.

What is web copy?

Website copy is all the words that live on your site. More specifically, website copy refers to the written text that’s designed to sell your business. That ranges from product/service pages, to straplines and homepage copy.

We can even help you develop your own tone of voice so you can stand out from the herd.

Why is website copy different from offline copywriting?

While the concepts of persuasion are the same regardless of the medium, clever web writers know that they have to frame their copy in a different way online.

We web copywriters have to think about usability and scannablity. Navigation and relevance. We have to consider hyperlinks and keywords. And, more than any other medium, text has to be concise, attention-grabbing and scannable.

Why use Scribblemill for your web copywriting?

At Scribblemill we’re experienced in delivering quality, creative and persuasive copy to deadline. We’ve written for huge brands (Tesco) and innovative new businesses (Four Roads). We’ve worked with clients in the finance, IT, software, fashion, charity, marketing, web design, web development, health and fitness, supermarket, online retail, property, medical, travel, tourism and social network sectors. (Phew!)

The copy we’ve written has helped our clients achieve everything from doubled sales to tripled search traffic. Our words are hand-picked to get you the results you need.

Plus, we really understand the web. We know that for most businesses the “hard sell” doesn’t work online. We take a more straightforward approach – making sure your message is clear, creative and compelling. (All while hitting the right triggers to make sure you don’t lose out on sales.)

Is website copyriting the same as SEO copywriting?

We work search engine optimisation into all of our website copywriting services. However, it’s fair to say that there are some projects where keywords are a priority consideration. Take a look at our SEO copywriting services for more info.

Get a web copywriting quote

Ready to hire an experienced website copywriter to improve your site’s performance?

Get in touch with Paul to request a quote for any volume of web copywriting (from a few high-impact paragraphs, to hundreds of carefully-crafted pages for a corporate site).

(P.S. We’re not the sorts to write those cheesy “internet marketing guru” sales pages with lots of yellow highlighter and exclamation marks. But that doesn’t mean we don’t understand how they work.)

(P.P.S. For example, did you know that the second most-read piece of copy after the headline is the P.S.?)